Facebook Advertising for Financial Advisors

How to generate leads from facebook

Has your practice friended Facebook yet?

generate quality leads from the largest social network

Has you business befriended Facebook? 

Harness the incredible reach of the world’s largest social network to generate loads of quality leads. 

Claim your FREE audit (worth $2K) today!

Has your practice friended Facebook yet?

grow your business with a facebook lead generation campaign

Social lead gen

Most Facebook advertisers focus on farming followers, likes and comments. But if you’re not actually turning over a profit with Facebook, you’re not using its full potential. When you’re investing in Facebook advertising, why settle for anything less than great returns?

powerful client targeting

By using Facebook’s powerful targeting tools, we will give you data-driven lead generation campaigns. We’ll also give your profile a makeover to feature content that gets traction from new audiences.

Smart targeting generates incredible results

Crank out the maximum return on your social media advertising investment by using Facebook Ads’ incredible targeting capabilities. Tapping into the true power of Facebook requires more than just creating a cool profile with amusing posts. Many businesses aren’t connecting with new audiences because there is just too much content online; organic reach doesn’t cut it any more.

Make use of in-depth targeting tools

To get Facebook to drive actual sales, you need a carefully crafted Facebook Ads campaign. One that makes use of its in-depth targeting tools. By showing only relevant ads to a pinpointed target audience, you can unlock an ROI over four times greater, and massively decrease your cost-per-click.

More than just likes and followers

Harness Facebook advertisements’ powerful data mining tools to paint detailed portraits of the people within your target markets. Every element of your profile and ads are customised to appeal to the most valuable Facebook users. Whether it's placement, bidding, content or monitoring, our Little Fox's make sure every action goes towards improving your bottom line and ROI.

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Specialist lead generation for Financial Planners and Advisors

Little Fox Agency

Little Fox Agency has been providing Facebook lead generation campaigns since 2016. Our founder has been generating leads for small, medium and enterprise businesses since 2014.

The financial advisory sector is a passion and we’ve been very successful with our current and past clients. 

Growth focused
98%
Lead generation
99%
Data driven
80%
Communication
98%

Tailor-Made Facebook Ads

What makes a good Facebook ad?

Creating a good Facebook ad depends on what ad format works with current trends, what your company is marketing, and who your audience is. Our Little Fox’s are experts at crafting ads that appeal to your target audience, as we have worked with a range of Financial Planners and Advisors in all sizes of organisations. There’s no right answer for what makes a good Facebook ad – just that it reflects the voice of your business and is visible to your target audience!

Whether it’s a carousel ad, a video, lead generation, a right rail ad or a standard ad that pops up in the middle of your customers’ feeds, we will put in the testing and match it with our experience to deliver you a format that will work seamlessly with your business goals – AND get you the results you’re after.

Do Facebook ads work for Financial Advisors?

Is Facebook advertising effective?

The number of people who use Facebook per month recently surpassed over 2 billion people. That’s almost a third of the world’s population! Of course, not all of these users will fall under your target audience, but having the ability to be visible to hundreds of millions of potential customers every day is a huge benefit – and a wildly effective way to measure how your business will grow once you invest in paid advertising. 

Have a chat with our Fox’s and find out more about what Facebook advertising can bring to your business!

Frequently Asked Questions

Curious? Here are some of the more common questions we hear from Financial advisors

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you’re not using Facebook advertising, you’re missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.

Make no mistake: A Facebook Ad campaign can deliver out-of-this-world results, provided you play your cards right. The platform works best when building out a funnel that increases awareness, captures clicks, and then converts those clicks into sales. Overlook any of these, and your ads won’t reach their full potential. Don’t expect to get by with basic ad copy either. You need eye-catching creative that stands out in the ever-crowded Facebook feed if you want to achieve the best return on ad spend possible from your advertising campaigns.

That’s where having the right Facebook advertising agency makes all the difference. Here at Little Fox Agency, we don’t do set and forget campaigns. We’re in it for the long run, and committed to getting sustainable long-term results for your business. Our ongoing optimisations squeeze the best return for every dollar over time, so your ad campaigns only get better with age.

Put it this way: the list of Facebook advertising benefits is mind-blowing. Facebook Ads have the potential to reach over 2.11 billion people or 34.1% of the total global population over the age of 13. No matter who your target audience is, they’re using Facebook. It’s not just your customers, either. There are more than 10 million businesses using Facebook Advertising. In other words, if you’re not using Facebook to reach potential customers, your competitors will be.

Not convinced yet? Consider this: social media influences 71% of consumer buying decisions. That means 7 in 10 people who make a purchase have been swayed in some way by what they’ve seen on platforms like Facebook. Put your products or services out there, and you’ll have a good shot at convincing your target audience to shop with you over the competition.

But as with all digital advertising, it’s not always easy to increase sales and revenue through Facebook ads campaigns unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with a leading Facebook advertising agency, like OMG, to ensure you have a tailored strategy and execution for success.

What’s our secret sauce, you ask? Integrated campaigns. It’s not just enough to invest in Facebook management services. You need to integrate your Facebook campaigns with other channels in a way that makes sense for your customer journey and ensure that all channels are firing when and how they should be. Little Fox focuses is on building out that full sales funnel across all your digital marketing platforms to achieve next-level growth for your business.

A top-tier Facebook Ads agency should take care of everything needed to help you get the best return on ad spend possible from your advertising budget. We’re talking end-to-end campaign ideation, implementation, Facebook Ads management, and optimisation.

What does that include? We’re glad you asked! For starters, any seasoned Facebook Ads agency understands that sales don’t just magically happen. You have to put in the work at each stage of the customer journey to reap the rewards at the end. That’s why we start by building out a full marketing funnel that covers brand awareness, consideration, and conversion — so we’re hitting all the correct channels with powerful messages that convince your customers to take action. Alongside this funnel mapping, we’ll conduct comprehensive competitor, customer and market research to find new ways of targeting your ideal customers.

Speaking of targeting your customers, a leading Facebook Ad agency should help you develop and finetune your creative so it has maximum impact on the feed. Persuasive copywriting that drives people to take action? Yep. Insanely effective creative that entices visitors to click? You bet. This isn’t a one-and-done either. Your agency should constantly be developing new creative to ensure your audiences don’t get ad fatigue and that you’re optimising your Facebook Ads cost. They should also regularly A/B test every component of your ads to optimise your performance — we’re talking targeting, copy, creative and CTA.

Now let’s move on to tracking. Any Facebook advertising specialists worth their salt should work with you to make sure your goal tracking is on point, so you have the insights needed to measure how your Facebook business page is performing. This is important because if you’re not tracking the right data or using Facebook Pixel, you have no way of knowing whether your ad campaign is actually working as hard as it should for your bottom line. What’s more, a good Facebook marketing company will use this data to finetune your campaigns for performance. 

If you work with a Premium Facebook Partner like Little Fox Agency, you’ll be working with an agency that has a  robust portfolio in which to have tried and tested what strategies work best. They We don’t just settle for what others say is “best practice” — our Foxes use smart tactics, then optimise, optimise, and optimise some more to achieve sustainable growth over time. The benefits don’t stop there either. As a Premium Facebook Partner, we have access to more than just your average digital marketers, including new ad formats, advertising initiatives, and priority tech support. 

It’s a lot, which is why not all Facebook Ads agencies aren’t up to the task. Some cut corners or hide campaign performance. Others report on vanity metrics, without delivering impact on your bottom line. But not us. Our Facebook Ads agency is all about the results you can see, and performance you can measure. Contact us today to claim your FREE strategy session, digital audit and 12month game plan, and discover what sets us apart from the rest.

As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you’ll be astounded by the ROI you can achieve

Different agencies have different options, but most commonly you’ll find one of two models. Either the agency will charge a flat fee based on your total advertising spend, or calculate their fee as a percentage of your total advertising spend.

Here at Little Fox Agency, we do a flat fee based on the size of spend, which includes all Facebook marketing services from ideation to implementation and optimisation AND for advanced clients we do a fee for performance structure, in which we have a retainer to cover expenses and then incremental cost per lead delivered. You’ll know exactly how much you’ll be investing in your Facebook advertising strategies every month, and our Foxes will be able to get the best performance possible from your campaigns.

Keep in mind: we’re not the cheapest, and for good reason. See, the cheapest agency might sound good on paper, but it doesn’t mean that you’re getting the same value out of them. Let’s say you pay $1,000 a month with one agency and only generate one sale, whereas another agency gets you a 50:1 ROAS. The first is cheaper, sure — but the second one is making your Facebook Ads worth more in terms of sales. 

With Little Fox Agency, this is what you’ll get: insane value from your social media marketing. You’ll have access to a team of Foxes who are masters of Facebook Ads. You’ll get a Facebook lead generation strategy that is designed to make your calendar full of new clients, while catapulting your social media presence into the stratosphere. You’ll stand out with creative that puts you ahead of the competition. And most of all, you’ll get the knowledge that we’re constantly optimising your campaigns to build unique strategies that reap better rewards year on year.

Google Ads and Facebook Ads are both insanely powerful platforms for growing reach, revenue and ROI online. However, the best one for your business will depend entirely on your budget, goals and audience.

Let’s start with Google. As the world’s biggest pay-per-click (PPC) advertising platform, Google Ads allows you to put your website at the top of Google search results. And, given that billions of searches are carried out every single day, that’s a ton of potential website traffic to your business website. Google AdWords works on an auction model, where you bid to show up for specific keywords that your target market is using to look for your products and services. If you win the auction, your ad appears in search. 

Now let’s look at Facebook. With 2.6 billion users, Facebook is the world’s largest social media platform — and Facebook Ads gives you the ability to put your brand in front of those users. Facebook Ads also works on an auction model; however, you’re not bidding for your own Facebook ads to appear for certain search terms. You’re bidding to appear in front of specific audiences based on their interests and behaviours.

Google’s advertising platform is extremely effective in the later stages of the buying journey. You can target only keywords that you know are likely to generate sales, and capture clicks from ready-to-buy customers. However, it does get costly if you’re building brand awareness or engaging in top-of-funnel activities. Facebook, on the other hand, is a great platform if you want to build a full-funnel campaign that builds awareness, drives clicks and delivers conversions.

At the end of the day, both platforms have the potential to skyrocket your sales — and the best campaigns often use Facebook and Google to achieve out-of-this-world results. Want to know how? Claim your free digital audit today, and we’ll help you kick awareness, leads and sales into overdrive with an integrated digital marketing campaign.

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