I’m a digital marketer from Melbourne Australia specialising in lead and sales generation for local businesses.
I started many years ago as a pharmacist of all things. Now that’s about as local a business as you can get. I found that I loved the marketing side of running the business.
I even started a couple of side hustles, before “side hustle” was a term, selling on eBay and even running one of the first online headphone stores.
About 10 years ago is when I got involved in the digital start-up scene with a medical technology firm. And then a start-up services marketplace. It was in these business that I truely found my love of digital marketing. The fact that I could take a business from zero customers to loads of revenue it felt like at the touch of a button was amazing to me.
I then moved to work at Australia’s largest digital agency managing campaigns and an entire portfolio. This was for a company that had 85K (85,000!… not a typo) plus customers.
As a result I’ve helped all types of businesses from Roofers, Lawyers, Plumbers, Toy Shops, Mechanics, Construction, Doctors, Pharmacists, Accountants, Financial Advisors, Fencers, Restaurants, Hairdressers, Masseuses, Personal Trainers, Gyms, IT Support, Logistics companies and the list can go on and on.
I remember the client that set me on my current path though.
He was in trouble… he had just opened his AC repair business. He had just enough money to feed his family for a month. He needed clients immediately. The margin for error was tiny. So in this case it got rid of all the fancy shmancey strategy stuff…. he needed results and fast and at a great price.
And I got it for him. I used Google Ads. That’s why it’s still my leading mechanism to jump start results for local businesses. Then the other platforms can be used to maximise the ROI on the leads and traffic.
From then it has been freelancing, and now the Little Fox Agency where I focus on local businesses generating customers and sales and helping to max out the revenue by implementing attraction marketing and automations.