This large well known financial firm wanted to scale.
The end of quarter was looming and targets needed to be met.
The client had existing blog posts that could be repurposed into valueable informative lead magnets.
The client wanted to attract prospects into their email lead nurturing system.
The firm was running existing Facebook ads that were not performing well.
Instead of adjusting the Facebook ads we used Google ads targeting to then retarget on Facebook to not only increase lead volume thorugh a new channel but also reduce costs on the existing channel.
We also had to work with compliance to build and host an ultra fast, and complaint landing page on which to capture the leads.
We brought in over 1000 leads in 4 weeks.
Across a variety of campaigns our highest landing page conversion rate was 8.45% which is well above industry average for cold audience Google ads campaigns.
The client anticipates to add approximately $60M AUM to their books in the next 6 months from this campaign alone.